Wednesday, December 4, 2013

Movenpick's Organizational Structure.


  What does organizational structure mean? According to the Investopedia website the definition of organizational structure is  "Explicit and implicit institutional rules and policies designed to provide a structure where various work roles and responsibilities are delegated, controlled and coordinated. Organizational structure also determines how information flows from level to level within the company. In a centralized structure,which is Movenpick's management strategy, decisions flow from the top down. In a decentralized structure, the decisions are made at various different levels." However, any organization should have the right organizational (managerial) structure which makes the business process easier and interesting and of curse Movenpick has this structure. Any organization has 4 main departments which are MarketingHuman resourcesFinance and operations management. Now we will see the 3 organizational structure levels diagram. 








Movenpick's Name Stoy



 According to (www.moevenpick.com) website that their name story is "Grab something quickly, like a seagull on the wing, and then move on. The restaurant takes its name from the German word for seagull, Möwe, with the “w” graphically transformed into a “v” because it looks more like a bird on the fly." 

But what I learned from the professor who taught me a course in Hospitality is different. I learned that Ueli Prager the founder of Movenpick  used to sale some kinds of snacks and pastries at the beach using his small cart to move everyday in that time. At the end of everyday some sesame usually stay up the table and the birds around the beach come to eat it. However, Prager made his business's name which contents move and pick and expanded his business opening restaurant then he had opened the 1sthotel and now as we know Movenpick has chain of hotels around the world. Anyway, move is his mobile cart and pick is the sound of birds when they eat the sesame (pick). Consequently, the name became one word which is Movenpick